Investing in a mobile future with AdMob

AdMob is a great Silicon Valley story moncler coat red founded in 2006 by Omar Hamoui when he couldn't find good ways to generate traffic for his mobile site. Over the past few years, Omar and his talented team have built a thriving company with great mobile advertising products, and we are looking forward to having them join the Google team and work with us on the future of mobile advertising.We've written in the past about how mobile phones are becoming an increasingly indispensable part of our daily lives, and we continue to see how great devices with full Internet browsers and vibrant app marketplaces are driving an explosion of usage. In fact:iPhone and Android users browse the Internet more often than anyone else [Morgan Stanley], contributing to Google's 5x mobile search growth over the past two yearsAnd a quarter moncler melina coat black of these same iPhone and Android users spend nearly 90 minutes per day using applications on their devices [AdMob]Despite the tremendous growth in mobile usage and the substantial investment by many businesses in the space, the mobile web is still in its early stages. We believe that great mobile advertising products can encourage even more growth in the mobile ecosystem. That's what has us excited about this deal.For publishers of mobile websites and applications, this deal will mean better products and tools and more effective monetization of their content allowing them to focus more on their users and less on how to generate revenue.For advertisers who want to reach users when they are engaged with mobile content, this deal will bring better, more relevant ads and greater reach. It will also mean more interesting, engaging ad formats.Last, but certainly not least, we believe users will benefit from this deal through moncler melina coat red more mobile content and through better mobile ads that deliver useful information. And that's good for all of us. For more information, check out this site that we've set up about the deal.Posted by Susan Wojcicki, Vice President, Product Management and Vic Gundotra, Vice President, Engineering